Audience segments

Target announcements by role, family, or interest.

Segments are saved filters over your member directory. Use them anywhere you'd pick "who to send to" — announcements, reminders, surveys.

Building a segment

  1. Open Members → Segments → New segment.
  2. Add filters: any custom field, donation history, attendance, role, or membership in another segment.
  3. Preview the matched members in real time.
  4. Save and give it a clear name (e.g. "Active donors 2026").

Privacy guardrails

Segments respect each member's communication preferences. If a member opted out of marketing, they're excluded from non-essential announcements automatically.